Promotion & facebook page

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Promotion & facebook page

I've just checked if neo scavenger has a facebook page, and it seems you do (though I amn't sure if you are the owners of the fb-page). The page also has 13 likes, which is a shame since facebook can be quite affective in attracting potential gamers. I also have a question: what is done to promote this game? I've seen it on an indie game blog, but what else is done?

There's some info on a few websites but generally, it's just some fan/player mentioning it or a review. Basic method of game's promotion is word-of-mouth styled exchange of info through image boards and forums. Hell, that's how I got to know of the game and I didn't even know there was a facebook page for it back then (although in my case, facebook is generally a bad way of promoting anything as I have little interest in it).

I can only disagree with your last statement. Even though I also do not go looking for new video games (or anything actually) on facebook, facebook pages are exposed to many people, often the close friends of the person that liked the page share similar interests. I've suggested this a half a year ago for an underground project aimed at adding multiplayer capabilities to fallout 3 & new vegas. The project is very similar to GTA samp.

they've got 500 likes now and attracted numerous supporters through adding the facebook page.

You didn't really disagree with my statement, though I understand why you did misunderstand it. The important part is 'in my case' - I agree that for others it may not be like so, just wanted to add that in my case it IS a bad way of promoting anything for reasons I already gave. Unless there's some rumour that I am actually a group of many people worldwide. In which case - do not be alarmed, I am still an entity contained by a single body at this time and you still have a few years of individuality before you'll be totally assimilated.

Hey Guys! Thanks for the heads-up! The Facebook page is a fan page which I hadn't seen until you mentioned it here.

I thought about putting one together a while back, but decided not to. I agree that Facebook can be a powerful tool for promotion. However, that's only true if one has time to cultivate it. I hardly have enough time to monitor this website, my email, twitter (@dcfedor and @bluebottlegames), Desura, YouTube, and Greenlight.

I decided that I wouldn't open any new channels until I was able to handle the ones I've already got. However, fans have created their own channels, and I sometimes drop by those if I have time to add something useful. Some examples include:

There are also a few dozen articles, interviews, and forums out there. But as Scavenger points out, promotion is still pretty grass-roots right now. As the game nears completion, I plan to ramp that up quite a bit. I'd like to feature the demo on Kongregate and Newgrounds, as well as start contacting press actively (rather than waiting for them to contact me). I've also entered the IGF, and I'm hoping to garner at least a nomination.

Basically, I want to have a bit more NEO Scavenger in place before I start actively driving folks to the game. It's pretty good already, but I think it could use some more content.

I appreciate the suggestions, though, and I'm glad to hear that you think it's worth promoting more!

Dan Fedor - Founder, Blue Bottle Games

Greenlight is the way to go. If this game ends up on steam he will have "made it". The game will profit and likely come up on numerous steam sales, generating yet more revenue and interest.


Also worth noting that I actually came to this game via PC Gamer magazine. I had been sort of interested in it in the past but passed it off as probably lacking in content. It was reading their article on it that got me interested.

I came to the game from some guys I know in a D&D MUSH mentioning it.

But my curiousity for the moment is, does Blue Bottle have any sort of busniess cards or the like? I'll be attending a local convention at the end of the month, would be a good place to promote. Plenty of geeks with a little too much freetime, aka, the target audience.

I don't have any business cards yet. I have the postcards, which I send to Yukon customers, but those are more "thank you" than informational. THey have nice artwork, though :)

For the longest time, I've actually avoided attending conferences because I thought the cost wasn't worth it. I figured I could reach a larger group of fans via the internet than a building.

However, I'm starting to realize that there are other benefits to being there in person. For one thing, fans can meet the developer, and as long as the dev isn't an asshole, they strengthen their relationship with the dev.

Also, quite a few press and YouTuber personalities will attend the cons, visiting booths, and looking for hidden gems to report on.

So I'm starting to think I should try to attend a con or two in the future. I still need to figure out how to budget for it, but I at least see how the travel and booth expenses might be worth it.

My fiancee also asked me if I'd ever considered doing t-shirts, and making them available via one of the online shirt vendors. I really liked that idea, as I think there are some situations in NEO Scavenger which might make funny t-shirts. Or even just an understated shirt with a NEO Scavenger logo might be nice. (My fiancee's sister also made a NEO Scavenger mug for Christmas one year, and I happily drink my morning coffee from that :)

In the immortal words of Mel Brooks, "moychendizing!" I'm way behind the curve on that!

Dan Fedor - Founder, Blue Bottle Games

While you probably already have more experience with promoting a game than any of us here, as per covering all bases as well as sharing opinions - make sure to remember though the risks of providing merchandise along the lines of t-shirts, mugs, pens, keychains etc. There are indie companies which got really bad rep of money-grubs trying to milk all the cash from fans for such and I'd rather avoid that for Blue Bottle Games. Though you can always try a kickstarter campaign with tiers offerish some things when starting working on a new game. Or adding such as 'special gifts' for preorder tiers - like how it is with yukon and whatnot right now. Somehow then it's fine and no one complaints.

Yes, it's weird like that. I guess it's how the perception is affected. In first case, it's those additional merchandise that you want to obviously sell, in latter cases you're giving impression (which as well may be truth) of them just being 'gifts for the devoted, generous supporters'.

I wholeheartedly support idea of visiting some cons, especially ones devoted to indie gaming. I've never met you in person so I cannot be sure, but as far as your contact with community through the net goes you seem a decent and quite polite guy so I don't think you have to worry much about the 'dev is an asshole' thing.

Building contacts with youtubers (or even starting your own account if you somehow will find time to upload new content regularly) is quite a beneficial thing at times - but you have to be careful so you won't give, say, devoted FPP shooter player Neo Scavenger - for obvious reasons. Still, a channel garnering some views, with nice, longer video and some talk with the developer may be quite good. Especially when linked on several indie-oriented network pages.

It's all quite some work, though.

I have not done any booth promotions myself at a convention. However, I've many friends who have, for various things. So a few bits of advice:

First, no two conventions are alike. Whatever experience you have at one convention, know that another may be utterly diffrent.

Second, if you go for the purpose of promotion, there's a very good chance you will stress, not accomplish what you hope, and fail to enjoy the experience.

Find yourself a local convention that sounds like something you'd enjoy. If it's close, travel costs are low, and no need to spend for a hotel. Go to enjoy the convention, and hey, while you're there, do some promoting. Learn what works for you, and what doesn't. Listen to fans for suggestions of other places to go. Once you have an idea what you're doing, then is the time to try traveling a bit to get word out.

You might, at some point, even try to become a speaker, or at least get a panel. A panel of your own can be a great way to get info out, at least to the people who come into the room. And if you know enough to bill yourself as a proper speaker, might get a convention to waive some of the costs for you. This of course assumes you really do know what you're talking about.

@Scavenger, your point about being perceived as a "money grub" is well-received. That's long been a fear of mine, ever since I put a price tag on NEO Scavenger's beta. I don't like asking people for money. If it were my way, everyone could play free, and a money tree in my backyard would pay the bills. I'd happily make games for the fun of it!

Re: attending cons, I've been to a few as an attendee before, back when BioWare covered tickets, airfare, and hotels. (GDC, XFest/GamesFest) I had a blast! Walking the floors while chatting with folks, plus the educational talks, were experiences I'd love to repeat. GDC's Indie Summit was a particular favorite.

I'd love to try PAX, IndieCade, SXSW, or any of the other cons with an indie presence someday. True, I've heard mixed stories about running booths. Some folks say it was really worth it, others get stressed out, or regret being tied to the booth.

One of the cool things about NEO Scavenger is the sort-of "hobo" vibe the game has, so I've pictured having a booth entirely made of garbage scavenged from around the convention center. E.g. crumpled newspaper strewn everywhere, a shopping cart as a table/storage area, tarpaulin draped from sticks as shelter, a cheapo garbage can bought from a local Home Depot with an orange LED candle at the bottom as fake "fire," etc.

There'd be all these fancy booths with folding tables and banners, and me dressed in rags in a castle of garbage. I think the con facilities would probably frown upon not using their service providers for booth equipment, but it'd be a fun decoration project, and would probably give people a laugh.

Dan Fedor - Founder, Blue Bottle Games

That's a funny idea, but you should add some futurist stuff and weapons to show that the game isn't just a hobo simulation. A few squirrel corpses would be nice, too.

Ran around with a clown mask before it was cool